Sales automation only truly lightens the load when logic, data, and processes align. That is exactly what this keynote presentation with Andreas Renk is all about.

In day-to-day sales, inquiries often go unanswered, quotes take too long to prepare, customer data is scattered across spreadsheets, inboxes, and people’s minds, and follow-ups happen more by chance than systematically. The presentation shows how companies can overcome these obstacles and organize sales in a clearer, faster, and more reliable way.

Participants won’t be treated to a tool demo or abstract theory. Instead, the focus is on concrete templates, simple decision-making logic, and practical steps for everyday use:

• How do you recognize true digitalization in sales?
• Which quick wins work without a major project?
• How can a clear CRM standard replace scattered spreadsheets?
• How does follow-up become a fixed process? And which metrics really help with decision-making?

The event is aimed at entrepreneurs, sales managers, and teams who want to make their sales operations more structured, digital, and predictable—without tool chaos, without vague projects, and with clear next steps.