Event details

Hooray, a problem!

Start date
07/10/2024 - 2:00 PM
End date
07/10/2024 - 5:00 PM
The 3 Start-up Centres (IGZ, TGZ, ZDI)
This event is part of the free training program of the 3 start-up centers.

"Hooray, a problem!" (Thomas A. Edision) - The art of making money with problems.


With over 2,000 inventions and 1,000 patents, Thomas Alva Edision is still the greatest inventor of all time. His secret: Find good problems. Check their relevance. And only then develop a solution. For Edison it was clear: if you have found a good problem, then that is 50 percent of a successful business idea.

In our session, we start with a humorous and entertaining reflection on - let's say - extraordinary ideas. Using current examples, we will experience together how founders changed their ideas in time when they realized that they had come across a "problem treasure". And take a look at popular methods for the systematic development of ideas, such as design thinking.

Afterwards, all participants go into a "Deep Dive Session" and become deep-sea divers when it comes to problems. What types of problems are there? How can you categorize problems in a matrix? How do I recognize relevant problems and how can I use them profitably? What role does the human factor play? And what does all this have to do with the buzzword "agility"?

Register now for our free event and become a problem solver!


Speaker: Michael Sabah (Design Thinking Coach & Innovation Consultant)