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PRODID:https://github.com/derhansen/sf_event_mgt
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UID:1059-25@startbahn27.de
CLASS: PUBLIC
SUMMARY:The Challenge: Content Marketing in the Age of AI?!
DESCRIPTION:Insights, Personas, Strategies – Achieving Clear Content Positi
 oning in Three Hours\n\nAI is fundamentally transforming content marketing:
  production speeds are increasing, barriers to entry are falling, and at th
 e same time, competition for attention, relevance, and trust is intensifyin
 g. But how can you develop strategically effective content that creates rea
 l value with limited resources?\n\nThis three-hour workshop combines the la
 test insights on content marketing in the AI era with interactive strategy 
 work. After a concise overview of key developments—from AI-powered content 
 production and evolving search algorithms to thought leadership and persona
 l branding—participants apply these insights directly to their own business
  models. Following the introduction, the focus will therefore be on two pra
 ctical work phases:\n\n 	Refining personas: Who is our relevant target audi
 ence, really? What needs and information habits define them? 	Developing co
 ntent strategies: Which topics strategically contribute to positioning, tru
 st, and conversion? Which formats make sense? Where can AI provide meaningf
 ul support, and where is deliberate human differentiation needed? \n\n Addi
 tionally, time is set aside for a moderated discussion. Participants share 
 experiences, discuss challenges, and collaboratively develop new perspectiv
 es for their content strategies.\n\nThe workshop is designed for founders, 
 marketing professionals, and startup teams who want to not only produce con
 tent but also use it strategically. The event is free of charge.\n\n About 
 the workshop leader:\n\nFor over 15 years, Dr. Julien Bobineau has been sup
 porting companies and startups at the intersection of content, strategy, an
 d digital transformation. As a communications expert and strategic sparring
  partner, he helps organizations make complex topics understandable and use
  content as an effective tool for business development.\n\n\n\n
LOCATION:Ideenlabor ZDI Mainfranken
DTSTAMP:20260319T131808Z
DTSTART:20260521T120000Z
DTEND:20260521T150000Z
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