Insights, Personas, Strategies – Achieving Clear Content Positioning in Three Hours

AI is fundamentally transforming content marketing: production speeds are increasing, barriers to entry are falling, and at the same time, competition for attention, relevance, and trust is intensifying. But how can you develop strategically effective content that creates real value with limited resources?

This three-hour workshop combines the latest insights on content marketing in the AI era with interactive strategy work. After a concise overview of key developments—from AI-powered content production and evolving search algorithms to thought leadership and personal branding—participants apply these insights directly to their own business models. Following the introduction, the focus will therefore be on two practical work phases:

• Refining personas: Who is our relevant target audience, really? What needs and information habits define them?
• Developing content strategies: Which topics strategically contribute to positioning, trust, and conversion? Which formats make sense? Where can AI provide meaningful support, and where is deliberate human differentiation needed?

Additionally, time is set aside for a moderated discussion. Participants share experiences, discuss challenges, and collaboratively develop new perspectives for their content strategies.

The workshop is designed for founders, marketing professionals, and startup teams who want to not only produce content but also use it strategically. The event is free of charge.

About the workshop leader:

For over 15 years, Dr. Julien Bobineau has been supporting companies and startups at the intersection of content, strategy, and digital transformation. As a communications expert and strategic sparring partner, he helps organizations make complex topics understandable and use content as an effective tool for business development.