Event details

BayStartUP: Beyond Founder-Led Sales – Building a Scalable Sales Organization

Start date
09/30/2026 - 1:30 PM
End date
09/30/2026 - 2:30 PM
Location
Online
Description

Winning your first customers is a major milestone for any startup. But the real test begins afterward: How do you transition from a handful of projects to a scalable business model with a growing customer base? Demonstrating sustainable growth is one of the key factors venture capital investors and business angels look for when evaluating investment opportunities.

In this workshop, Marc-David Wagner, founder of Ingrain Partnerschaft and former Sales Leader at ProGlove, where he helped scale the company through to its €500 million exit, shares practical insights and proven strategies for the growth stage of your startup.

Topics include

  • When is the right time for founders to hand over sales responsibilities?
  • What should be in place before making the transition, why does it often fail, and what do sales leaders need to succeed?
  • What makes a great sales leader?
  • What role should founders take on after handing over sales?
  • Which sales strategies are most effective during the scaling phase?

Speaker

Marc-David Wagner
Founder, Ingrain Partnerschaft